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Fender, guitar maker for Clapton and Hendrix, files to go public in $200 million IPO

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NEW YORK — An instrumental piece of rock and roll history is going public.

Fender Musical Instruments Corp., the maker of legendary guitars strummed by the likes of Buddy Holly, Jimi Hendrix and Eric Clapton, filed papers Thursday for a $200 million initial public offering.

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( Max Nash, File / Associated Press ) - FILE - In this July 24, 2008 file photo, the partly burnt 1965 Fender Stratocaster guitar which the late Jimi Hendrix set on fire during a concert at the London Astoria in 1967, is displayed in London before being auctioned on Sept. 4, 2008. Fender Musical Instruments, the maker of legendary guitars favored by the likes of Buddy Holly, Jimmy Hendrix and Eric Clapton, filed papers Thursday, March 8, 2012 for a $200 million initial public offering.

( Richard Drew, File / Associated Press ) - FILE - In this Feb. 25, 2008 file photo, former Blind Faith bandmates Steve Winwood, left, and Eric Clapton play their Fender guitars at a concert in New York’s Madison Square Garden. Fender Musical Instruments, the maker of legendary guitars favored by the likes of Buddy Holly, Jimmy Hendrix and Eric Clapton, filed papers Thursday, March 8, 2012 for a $200 million initial public offering.

( Hard Rock International, Stephen Brashear, File / Associated Press ) - FILE - In a Thursday Feb. 9, 2012 file photo provided by Hard Rock International, a Fender Instruments Stratocaster with artwork by Alan Aldridge is the inspiration for the Jimi Hendrix Signature Series Edition 29 merchandise is photographed at the Hard Rock Cafe Seattle in Seattle. Fender Musical Instruments, the maker of legendary guitars favored by the likes of Buddy Holly, Jimmy Hendrix and Eric Clapton, filed papers Thursday, March 8, 2012 for a $200 million initial public offering.

( Max Nash, File / Associated Press ) - FILE - In this July 24, 2008 file photo, the partly burnt 1965 Fender Stratocaster guitar which the late Jimi Hendrix set on fire during a concert at the London Astoria in 1967, is displayed in London before being auctioned on Sept. 4, 2008. Fender Musical Instruments, the maker of legendary guitars favored by the likes of Buddy Holly, Jimmy Hendrix and Eric Clapton, filed papers Thursday, March 8, 2012 for a $200 million initial public offering.

Founded in 1946 by Leo Fender, the company created the Telecaster and Stratocaster guitars in the 1950s.

The “Strat,” a favorite of Hendrix and scores of others, went on sale in 1954. It had a sturdy, all-wood body that could stand up to repeated abuse, making it popular in the rock and roll world.

“The Fender brand in particular is closely associated with the birth of rock ‘n roll and has a strong legacy in music and in popular culture,” the company said in a filing with the Securities and Exchange Commission.

In its filing with the SEC, Fender said it’s the country’s biggest seller of electric, acoustic and bass guitars. It also makes amplifiers and other instruments including banjos, ukuleles and mandolins, and sells instruments under other brands such as Squier, Jackson, Guild, Ovation and Latin Percussion.

The classic Strat and Telecaster models are still made today, with prices ranging from a couple hundred dollars for a basic model to several thousand dollars for high-end and custom versions.

Fender went through several owners before making its push to the public markets. In 1965, Leo Fender sold the company to broadcaster CBS Inc., which sold it to an investor group 20 years later.

Private equity firm Weston Presidio now owns 43 percent of Fender. Fender’s distributor in Japan, Yamano Music, holds the No. 2 stake with 14 percent of the company.

Launching the IPO will help Fender pay down its debt load of $246.2 million. Fender said it plans to use about $100 million of the IPO’s proceeds to repay debt, with money left over for working capital.

With sales in 85 countries, Fender said revenue could get a boost from growing interest in guitar-based music from emerging markets like China, India and Indonesia. But it warned that increasing popularity of other types of music, such as rap or house, could hurt demand for its guitars.

Guitars and amps make up nearly three-quarters of its sales.

In recent years, the Scottsdale, Arizona-based company’s guitars have been used by musicians from Bruno Mars to Shakira.

The company plans to trade the shares under the “FNDR” symbol on the Nasdaq, but didn’t say when. It did not lay out how many shares the company and its shareholders intend to sell or set a price target on its stock. The final offering may differ from the $200 million in Thursday’s filing as the IPO’s bankers gauge investor demand for Fender shares.

With the overall stock market now trending up, the conditions for an IPO are improving and investors are looking upon the offerings more favorably. In recent weeks, several companies, mostly in the technology and Internet sector, have made splashes in their Wall Street debuts.

Fender said it posted net income attributable to common stockholders of $3.2 million in 2011, from a net loss of $17.3 million the year before. Revenue grew 13 percent to $700.6 million from $617.8 million.

J.P. Morgan and William Blair are managing the IPO.

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